Communications Planning & Implementation

Whether it’s a single campaign or a new product or service launch, developing and executing a strategic communications plan is the key to success.

We’ll start by understanding your background, current situation and goals. Then, we’ll assess your audience, timeline and budget and create a customized plan that will outline exactly what it will take to meet and measure your goals.

You’ll have our support every step of the way - whether it’s executing the plan completely or supporting your team in the process.

Content Strategy & Messaging

What do you want to say and who do you want to say it to? Let us help you develop an effective and targeted messaging strategy and then bring it to life.

We’ll start with an assessment of your target audience and an audit of your current communications materials. We’ll then review your communications plan (or create a new one) and develop content that matches up with your plan.

Let us use our copywriting expertise to help you tell your story in a way that inspires your customers, donors, clients or members to take action.

Community Engagement

Build more than a brand. Build community relationships with an engagement program that is sincere, meaningful and impactful. Whether you are an existing business that wants to have a positive impact on the community you serve, or you are a new business that wants to get to know the market and make some connections along the way, we can help.

We’ll first start by understanding your mission and values and aligning these important aspects with the causes and issues your target market cares about. We’ll develop a list of recommendations that match your budget, time and talent and make sure you are outfitted with the tools you need to put yourself out there.

Development Communications

For non-profits, telling your story the right way to the right audience is essential for funding. We’d love to help tell your story — we know it can make an impact.

Grant writing, fundraising campaign communications, program materials — these are just some of the things we can do together.

Media Relations

Effective media relations means knowing which outlets to work with on a specific topic or industry, how best to reach them and what information to share to convey your company’s message in a meaningful way.  Whether it’s reviewing a single media opportunity and supporting you with messaging and interview preparation or researching, crafting and pitching story ideas to help you get your story in front of the right audiences, we’re here to help. We’ll also identify, train and prepare key subject matter experts in your organization on how to conduct successful interviews.

Multi-Channel Campaigns

Multi-channel campaigns are essential for promoting a cause, event or initiative to reach the broadest possible audience within a desired time frame. During the planning phase, we’ll have a strategy session to understand campaign goals, objectives and desired results. We’ll then develop a comprehensive campaign strategy which may include any or all of  these campaign elements: print promotion, traditional and digital advertising, social media, events, grassroots efforts, internal communications, press pitching and more. We’ll then bring together a team of interdisciplinary experts to support campaign needs to include copywriting, graphic design, videography, social media coordination, press pitching, event planning and overall project management.

Thought Leadership

For many companies and individuals, it’s important for them to position themselves as a thought leader in their field to gain credibility and visibility among key stakeholders. There are many ways to do this effectively and authentically. Here are a few:

  • Write and distribute educational content that positions you as the go-to source for information about your field

  • Monitor, respond to and proactively pitch articles and analyze trends to demonstrate your knowledge, credibility and awareness about a specific topic or trend

  • Leverage public speaking opportunities and panel discussions that put you in front of your target audience 

These are just a few examples of how we can support your thought leadership strategy. Want to learn more about how you can position you or your organization as a thought leader in your industry? Let’s talk!

Let’s Work Together!

Contact Vaccari Communications today to see how we can help drive your business goals through effective public relations and marketing efforts.